Our peach at WARM UP 2022

The PGI Melocotón de Cieza peaches are presented with the campaign “Melocotonazo de Cieza” during the celebration of the Warm Up 2022 festival.

The most important music festival in the Region of Murcia was the venue chosen to present the PGI Melocotón de Cieza peaches to the national territory. During the two days of the festival, information and advertising posters were handed out to attendees to create fun content on social networks. In this way, a great presentation of the PGI has been created through the social networks of the festival and its attendees.