PGI Cieza Peach in Berlin, Fruit Logistica 2024

The most unique peach of our land landed in Berlin to attend Fruit Logistica 2024. For 3 days the fruit of the city of Cieza was promoted in the international showcase of the fruit and vegetable sector.

Fruit Logistica, the most important international trade fair for the agri-food sector, was held on 7, 8 and 9 February. This was the second edition in which the Cieza Peach Geographical Indication was present, this second year with European marketing recognition.

Not only was it a promotional showcase, but the occasion was also used to present what will be the new advertising campaign for the 2024 season. Manuel Ruiz, president of the PGI, accompanied by Tomás Rubio, Mayor of Cieza, presented the campaign from the Region of Murcia, coinciding with the start of the Cieza Blossom 2024.